Email Marketing with motion

Email Marketing with motion and emotion

Video brings motion and emotion to your customer email marketing. It can change the way a customer interacts with you and how they feel.

When you do video marketing right, customers can’t help but notice you!

So lets talk about customer emotion in relation to email marketing, we need to talk about the three things that happen when they feel something. It starts with what they physically do (sit, watch, click, ), what they focus on and did the message we use mean something. Emotion comes from motion, so what we do physically affects our actions. Our feelings are tied to our movement…so if you want to change the state of your customers emotion, get them to physically do something different. Get them to Engage?

Also maybe we should question our email marketing focus. Frequently, we work ourselves into a tizzy because we are focused on what we think is the customer outcome. If you want to break out of a pattern, concentrate on something different. Change the marketing focus and you will change your attitude towards your customer marketing. While, you are at it, why not change the way you are thinking too. Usually, we ask poor marketing questions (even in our thoughts) and we get bad results. Improve your questions and you will improve the state of mind you approach any marketing campaign. Improve your marketing message or language and you will improve your customers state of mind as well. It is all about marketing discipline. Lao-Tzu said, “Don’t think you can attain total awareness and whole enlightenment without proper discipline and practice.

Email marketing has churned out millions of pieces of HTML based “marketing messages”. The purpose is for your customer to read and click. Why not change your focus to video in email marketing, where the purpose is to get your customer to watch, smile, laugh, nod, cry, rewind, interact, click.

When we think “video marketing” do you think that by simply posting a video to YouTube, for example, that it will go viral. Ask yourself the question “Is that target marketing?”, why not decide to target your video for use it in existing marketing efforts including email marketing. This could generate targeted exposure which, if your video is shared, appear on social networks as well.

Change is discipline, the once powerful marketing channel of e-mail is experiencing growing pains. Consumers are finding e-mail messages less relevant and experiencing e-mail fatigue.

Video can evoke emotion, video email gives e-mail a “human touch.” “Everyone wants marketing to be more personal. With video marketing we are not talking about different types of marketing, we are talking about using video as a different channel to physically engage a customer (sit, watch, smile,nod,laugh, cry,click, ). What it all boils down to is “customer engagement.”

Video Marketing

Video Marketing

The use of video marketing on the Internet is still in its infancy but experiencing rapid growth.

The effectiveness of video comes from the fact that the human brain is wired for visual stimulation and is most attracted to visual movement (think TV or YouTube). As email marketing or indeed most forms of marketing have been enveloped into social media strategy, there are numerous benefits to incorporating video marketing into your email marketing, social media, viral marketing and not to forget your website.When looking for the best way at video marketing, too many marketers just upload their videos to YouTube and cross their fingers, hoping viewers like the content enough to forward on to their friends.

While the practice of posting to YouTube etc certainly has benefits it is far from effective, leaving your video marketing campaigns much more likely to flounder, leaving you wondering was it worth the effort and expense!!

Creative marketers are weaving video into email, website and social media platforms because they can take advantage of the tools that are built into these platforms. For example, many people are already accustomed to sharing links with their friends, so send them a video email or video landing page where they post comments, share,talk about what they have watched. It is a much more engaging experience for the audience than watching a video on YouTube.

Have you ever noticed that you remember a face but not a name? That’s because we are visual learners. The best way to absorb information is via a visual aid. (research suggests over 65% of people absorb information is via motion). The principal advantage that video marketing is that it revolves around allowing you a tailored audience who is more excited about watching than they are about reading content like a static email. These individual consumers will be more open to learning about your product or service via a video presentation than reams of text on a web site.

Successful marketing is all about an emotional response from a customer and providing for that customer’s needs. Text articles and emails, even when beautifully written with pictures, do not provide the same urgency as you will see in a video viewing response. Information can be delivered in a quicker time frame, as little as 20 seconds,in keeping with the shorter attention span of today’s average consumer.

Video is an excellent way to grab a viewers attention quickly and direct them to your business website,blog or social media page thus helping develop a longer relationship with your web site

Any business, large or small can leverage Video Marketing

Any businesses can create online video to enhance corporate branding, viral marketing, PR and marketing tactics. A few ideas include, Welcome videos on company websites and blog, video testimonials from customers, video demonstrations and tutorials, customer spotlights, video recaps of events and trade shows and video email marketing campaigns.

There are many benefits to video marketing, not least of which is an additional powerful marketing channel. The more marketing channels and tactics you use, the more customers you will reach.

What is video marketing

What is video marketing

Video marketing is not new but as a powerful marketing tool its importance to help you grow your business is now only becoming clear. Online video marketing has been written about for a number of years and it is an area of marketing that still continues to evolve as time goes bye. Technologies for video production, video email and video streaming that allow businesses to apply videos to their marketing mix model are also maturing, making it even more important to consider video marketing no matter what your business.

Go Further than YouTube. While YouTube is the largest video sharing site on the web, with the most traffic and the highest amount of users, is it really the definitive place for getting your videos viewed?. Video marketing has to be brought directly to your customers attention, when a video is streamed on your website or blog your brand recognition jumps, when a video is emailed to your customer base your open and click rates can improve by 3X.

Welcome to the video nation, people love watching videos and don’t find them intrusive, in fact studies show most people would rather watch a video than have to read. This is especially true if your company, products, or service require deeper explanation or has higher consideration values. The Rich Media web is upon us, statistics prove your website bounce rate will decrease with video content. Depending on the quality of the video and how long it plays, video can really grab of hold a visitor on your website that much longer.

Video SEO.Every business should consider video for SEO, When a video is displayed in search engine results, the way people click on links within that page changes. A video result in position 4 or 5 will get a better CTR than a non video result in position 2 or 3. If you upload and stream your your video in a blog, website or video landing page then optimize them with nice friendly titles, descriptions, this video will become a great candidate to really increase your site rankings. Forrester Research found that videos were 50 times more likely to receive an organic first page ranking than traditional text pages.

Video Email. Create Video Email Marketing Campaigns: To get your video really noticed, think beyond stand-alone video publishing. To really drive reach and exposure, create a series of videos that you video email regularly. Not only will this create a great impact on your marketing efforts, but it will also allow you to build your brand identity as each video is released.

Video Production is Not Expensive. There is so much you can do with video. Inexpensive video templates can be turned in to video ads, you can film yourself or do screen captures to tell your story in motion.

Video marketing complicated?, Fiddlesticks. Go on, dive in and try it! The longer you hesitate, the faster your competition will claim themselves as video marketing gurus and steal those inches and views in the great business game.

Landing Page with Video

Landing Page with Video

Video marketing is a great way to provide information online like seminars, conferences, product launches, webinars and company updates. A video landing page is a critical component of any video marketing campaign, so, let’s take a closer look at video landing pages, to see how they work and to give you some insights that will drive up your desired results.

When we say ‘video landing page’ we mean the web page where your video is streamed and your key metric is ‘conversion’. For email marketers, the goal is to stimulate the visitor to take some sort of action, lead by an offer or discount.All email marketing takes time and creative energy to drive traffic to your video landing page, so you need a video landing page that delivers! With a little thought, you can take a video landing page template and turn it into your own company branded landing page which will encourage the visitor to take action.

Tips For Branding your Video Landing Page
These tips are a result of looking and monitoring 1000′s video landing pages and these suggestions will assist you in improving any video landing page template.

Tip 1. Reduce the Bounce.
When a visitor lands on your video landing page, they quickly decide if they are going to stay and statistics show they decide within six seconds of hitting your video landing page. It really is an impulse decision, so your lead message and content is critical. The old adage of “you never get a 2^nd chance to make a 1^st impression” comes into play so you need to have,

• an attention grabbing headline that instantly communicates your offer,
• the clickable image (or best frame) that displays before your video is streamed, something that will make the visitor think “ I’ll watch that”, and
• short, snappy messaging that entices the visitor to take action.

Tip 2. Its About the Video
The video landing page is more than another page on your web site. The video is the main actor, taking center stage, so use links and URLs wisely, if they click away too early they might miss the key message in your video, even if they visit your your website it’s unlikely they will return to your video landing page.

So what you say, “I got them to visit my site”, if they visit my web site then they are interested in us,” then you have forgotten about “conversion”. Getting customer conversion is bigger than visitor clicks, so use links and url’s wisely.

Tip 3. Don’t mix and match
The design of your video landing page must be well branded. The key is for a visitor to recognize your brand between email template to video landing page, be consistent.Also when using a video landing page templates, remember to create new landing pages for each video email campaign you run, with matching email templates.

Tip 4. Less is more
You may be tempted to fill up every space with lots of text or messaging to promote your product or offer. Don’t.
Rather, let your video do the talking, be selective with your video landing page design. If some of the text does not reinforce the key video message then take it out!!.

Tip 5. Easy on the eye
Make it easy to read, clear text, short sentences, avoid jargon and too many CAPITALS
Also bullet points are very effective than a long paragraph. Don’t stuff your landing page with paragraphs.

Tip 6. Don’t lose them
So the visitor has viewed the video, seen the offer and is hot to trot, (1) where do they click next (its called the eye-path) and (2) where does this click bring them?

Point 1 is about a nice, easy to see, “Click here” or “Visit Us” tile.

On point 2, the click has to bring them to an action page – sign up, register or purchase. They have had the sales pitch, now give them the product,

Tip 7. Gain trust
Including a physical address and telephone number or even a a link to your privacy policy will increase the trust level of a visitor to your video landing page.

We hope you enjoy these tips and using them will help drive up your conversion rates on your video landing pages in video marketing.

Viral Video

Viral Video

This is a great example of a viral video . To create and promote a viral video is easy and inexpensive. This viral video was produced for $79 and only cost $6 to publish on a video landing page plus send video email. Then along with sending the video in your email marketing you can post your video landing page on all the social networks ( All our Free Video Landing Pages come with social bookmarking built in).
VideoCustomizer gives you an online video production studio, video email, video marketing and video hosting in 1 online platform.

Email Marketing with Video

Video Marketing

To see what you can achieve with email marketing using video, click this link to view a funny email marketing campaign using a video as the main focus.Video marketing is an innovative way to connect with clients and prospects. Video Email blends video, social media and email marketing into 1 unique marketing tool.
Popular ways to use Email Marketing with video include Product Demonstrations, Training videos, Branding presentations, Client testimonials, Event videos and Seasonal greetings

video landing pages

video landing pages « Video Email Marketing Articles

ReeldealHD video email

Video Production Tips video landing page

video landing page for Anistock.com

video email sample from VideoCustomizer

AI Printing video email

video landing page

** FREE fully branded video ad worth over $129 with paid subscriptions **

More customer video landing page samples to follow. VideoCustomizer provides you with the HTML email template, your own unique branded video landing page plus we host and stream your video landing page. You can also supply us with any domain URL and we will stream your video via this page. Remember, all streaming and bandwidth costs are including in your subscription package regardless of what options you select. VideoCustomizer is an All-In-1 video email marketing platform including video templates, video landing pages, email templates, video ads, streaming video technology, full ESP send and tracking capability, import your email lists for PC, web, Gmail, Yahoo etc. VideoCustomizer streams your video to any device – PC, iPhone, iPad, Android or any Smart-phone.